Watch Releases, September 5, 2026

Closing Soon (within 14 days)

  • Ōtsuka Lōtec — 5号改: lottery registration closes September 13, 2026 (17:00–23:30 JST). otsuka-lotec.com

Section 1 — Limited & Special Editions

No new limited editions from Japanese brands.

Rolex — Cosmograph Daytona “The Four Seasons”

  • Edition size: Four unique 1-of-1 pieces — Spring (18ct white gold), Summer (Everose gold), Autumn (yellow gold), Winter (950 platinum); no reference numbers published, as these are not a numbered production series
  • Price: Not for retail sale — no list price; going to auction with estimates to be published closer to sale date
  • OAvailability: Auction only — Phillips, London, September 28, 2026; proceeds benefit the Federer Foundation and Re:wild. Not obtainable through Rolex retail channels at any price.
  • What’s new: Four one-of-a-kind Daytonas built on Cal. 4131 (Superlative Chronometer), each matched to a season through case metal and gem-set stone dial — Spring’s chrysoprase dial with purple sapphires, Summer’s turquoise dial with pink sapphires, Autumn’s mookaite dial with green tourmalines, and Winter’s color-shift sapphire bezel over a blue opal dial. A gem-setting and dial-artistry showcase rather than a production reference.
  • Source: rolex.com

No new limited editions from American brands.

AWCo × Squale — Milbino

  • Edition size: 60 numbered pieces
  • Price: €3,890 (~$4,500 USD)
  • Availability: Direct via awco.nl; went on sale September 1, 2026 at 12:00 CEST — this was missed in our prior posts and is being caught up here. EU-based seller — no formal region-lock, but VAT/import duties apply for non-EU buyers.
  • What’s new: Third AWCo × Squale collaboration built on New-Old-Stock 1950s dive-watch cases originally produced by Von Büren SA for Blancpain’s MC4 Bathyscape. 34.8×41×12mm case retains the original acrylic bezel and functional moisture-indicator dial; matte black dial with khaki lume; modern ETA 2671 automatic movement inside the vintage case; original “Rayville SA” caseback marking preserved.
  • Source: wornandwound.com

Section 2 — New Standard Models

Japanese

Citizen — Terra Force, ref. AW1890-01A

  • Edition size: Standard production
  • Price: $350 USD (MAP; some independent retailers listing closer to $260)
  • Availability: US market via citizenwatch.com and authorized dealers; ships from approximately September 8, 2026
  • What’s new: A new dial/strap execution on the existing Terra Force platform — grid-textured gray dial paired with a gray nylon NATO strap — rather than a new case or movement. Eco-Drive Cal. J810, 41.2mm stainless steel case, unchanged from the outgoing reference.
  • Source: Notebookcheck

Casio G-Shock — GAC-2500 Series (ref. GAC-2500-1AJF, -3AJF, -7AJF, -9AJF)

  • Edition size: Standard production, four colorways
  • Price: ¥20,900 each (~$134 USD)
  • Availability: Japan-domestic only at launch; ships November 2026
  • What’s new: An all-new analog G-Shock line styled after the original 1983 DW-5000C, introducing a “Magnetic Holding Structure” that lets the hands deflect and reset under impact instead of breaking. Resin/biomass-plastic case, 200m water resistance.
  • Source: Notebookcheck

Casio G-Shock — GMC-2500 Series (ref. GMC-2500-1AJF, -1A8JF, GMC-2500G-9AJF)

  • Edition size: Standard production, three references
  • Price: ¥37,400–¥39,600 (~$234–$248 USD)
  • Availability: Japan-domestic only at launch; ships November 2026
  • What’s new: Sits between the resin GAC-2500 and the steel GMC-2500D — a stainless-steel/resin/biomass-plastic hybrid case carrying the same new magnetic-hand impact mechanism as the GAC-2500, 200m water resistance.
  • Source: Notebookcheck

Swiss and Luxury

Nothing new from Swiss and Luxury brands since last covered (Gallet’s brand relaunch, September 4, 2026 post) — beyond the Rolex auction piece above.

American

Nothing new from American brands since last covered (Luminox’s Force Blue Pacific Diver and Navy SEAL 3550 lineup, September 4, 2026 post).

Microbrand

Baltic — Aquascaphe GMT MK-II

  • Edition size: Standard production, permanent collection; four dial colors (blue, green, grey, red/“Pepsi”)
  • Price: €850 (FKM rubber strap) / €915 (steel bracelet) — roughly $920 / $990 USD
  • Availability: Global via baltic-watches.com; shipping begins September 14, 2026
  • What’s new: Replaces the MK1’s caller-GMT setup with a true GMT via the Miyota 9075 movement — the local-hour hand now adjusts independently of the main hour hand. Case reworked to 39.5mm × 13.8mm with an added crown guard and wider lugs, 200m water resistance, bidirectional 48-click bezel with a 24-hour scale, double-dome sapphire crystal.
  • Source: Monochrome Watches

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