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Section 1 — Limited & Special Editions
Japanese
Citizen — Kii, ref. EG7049-53Y
- Edition size: 850 pieces
- Price: ¥35,200 (approx. $221 USD)
- Availability: Japan only — JDM exclusive, launching today, September 17, 2026; no confirmed international availability
- What’s new: A grey-plated compact rectangular case (14.3mm × 7.5mm) paired with a “white butterfly shell” mother-of-pearl dial, part of a two-model Kii Exceed launch. Runs Citizen’s Caliber G620 Eco-Drive (±15 sec/month, roughly 8-month reserve in the dark) on a 10mm mesh bracelet.
- Source: Notebookcheck
Citizen — Autumn Light, ref. NH9133-01X
- Edition size: 300 individually numbered pieces
- Price: ฿14,900 (approx. $446 USD)
- Availability: Thailand-exclusive; region-locked, no confirmed availability elsewhere
- What’s new: An open-heart skeleton cutout at 6 o’clock on a pink-gold-finish 40mm case with a brown fumé dial and rose-gold Roman numerals, running the Miyota 8229 automatic (up to 42-hour reserve) with an exhibition caseback and crocodile-embossed calf strap.
- Source: Notebookcheck
Swiss and Luxury
Hublot — MP-14 Origin by Jeff Koons, ref. 914.NJ.0100.JX.9941
- Edition size: 30 pieces
- Price: $488,000 USD (no other currency disclosed)
- Availability: Announced September 16, 2026; no region-lock noted. Not on our regularly tracked brand list — surfaced here for meaningful enthusiast-media coverage.
- What’s new: Hublot’s first automatic movement with a centrally-mounted tourbillon (Cal. HUB9014, 3Hz, 60-hour reserve), housed under a sapphire dome inside a clear sapphire-crystal case (44mm × 20mm) with a matching sapphire bracelet — a genuine engineering flex disguised as a Jeff Koons “Gazing Ball” art piece, with 18k white gold rings of baguette diamonds and blue sapphires and fold-out hidden crowns on the caseback.
- Source: aBlogtoWatch
Hublot — Classic Fusion Balloon Dog by Jeff Koons, ref. 542.UB.5170.NR.JKN26 / 542.UR.8170.NR.JKN26 / 542.SX.0820.NR.JKN26
- Edition size: 200 pieces per colorway (blue, red, steel — 600 total)
- Price: $25,100 USD each (no other currency disclosed)
- Availability: Part of the same Koons capsule unveiled this week; no region-lock noted. Not on our regularly tracked brand list — surfaced here for meaningful enthusiast-media coverage.
- What’s new: A rebranded Zenith Elite automatic (Cal. HUB1710, 4Hz, 50-hour reserve) with a custom rounded “inflated” rotor, in a 42mm anodized-aluminum or polished-steel case with a balloon-dog-shaped seconds-hand counterweight and a quilted dial/strap motif that mimics inflated vinyl — Koons’ sculpture rendered as a watch rather than merely referenced by it.
- Source: aBlogtoWatch
Gerald Charles — Masterlink Atelier Edition
- Edition size: 75 pieces (25 each across three colorways: Golden Rose, Rhodium, Golden Yellow)
- Price: $31,000 USD pre-tax (no other currency disclosed)
- Availability: September 2026; no region-lock noted. Not on our regularly tracked brand list. Editorial note: this ran as a sponsored/branded post on aBlogtoWatch rather than independent coverage — flagging that distinction rather than silently treating it as staff editorial.
- What’s new: An individually hand-hammered maillechort (nickel-silver) dial made in Gerald Charles’ Geneva atelier, with no hour markers — just hands over the hammered texture — on the brand’s ultra-thin in-house Cal. GCA 1000 automatic (2.67mm thick, 176 components, micro-rotor) in a 38mm steel case.
- Source: aBlogtoWatch
American
No new limited editions from American brands.
Microbrand
Elliot Brown — Bloxworth Obsidian Diver, ref. 929-111
- Edition size: 50 pieces
- Price: Not yet disclosed — waitlist signup only ahead of launch
- Availability: Waitlist open now at elliotbrownwatches.com; general launch September 26, 2026. Site defaults to UK/GBP; international shipping not confirmed for this piece specifically.
- What’s new: A darker take on Elliot Brown’s Bloxworth Heritage Diver platform, pairing polished steel with deep black ceramic elements for a noticeably moodier case than the brand’s standard steel-and-color Bloxworth line. Full case, movement, and water-resistance specs were not disclosed ahead of the official launch.
- Source: Elliot Brown email newsletter, Elliot Brown
Section 2 — New Standard Models
Japanese
Citizen — Kii, ref. EG7048-56E
- Edition size: Standard production (open edition)
- Price: ¥35,200 (approx. $221 USD)
- Availability: Japan only — JDM exclusive, launching today, September 17, 2026; no confirmed international availability
- What’s new: The jet-black-plated companion to the Kii Exceed launch above (see Section 1 for the 850-piece mother-of-pearl limited edition), with a black dial and a single diamond at 12 o’clock. Same 14.3mm × 7.5mm rectangular case and Caliber G620 Eco-Drive movement.
- Source: Notebookcheck
Citizen — Tsuyosa 60, 37mm, Black and Mint-Green dials, ref. NK0030-51E (black)
- Edition size: Standard production
- Price: $595 USD each
- Availability: United States, standard catalog; no region-lock noted
- What’s new: Two new textured colorways (black, mint-green) join the Tsuyosa 60 37mm line following July’s gold-tone/silver debut, on the same integrated 5-link bracelet and Caliber 8310 automatic (3Hz, hacking seconds, 60-hour reserve, 50m water resistance).
- Source: Gear Patrol
Citizen — AT8260-85X
- Edition size: Standard production
- Price: $675 USD
- Availability: Launched in the U.S. September 15, 2026, having launched in the UK the prior month; no region-lock for U.S. buyers
- What’s new: An Eco-Drive sport-luxury chronograph (Caliber H800) with radio-signal atomic timekeeping and a world-time city ring, in a 43mm steel case with an emerald-green triple-subdial layout and 100m water resistance.
- Source: Gizmochina
Otherwise nothing new from Japanese brands since September 16, 2026 — checked Seiko, Grand Seiko, and Casio/G-Shock’s own newsrooms and Japanese-language press directly; Casio/G-Shock remains quiet since September 9, 2026 (GST-W1000 Series), and Seiko’s current JDM activity is October-dated catalog restatements rather than new announcements.
Swiss and Luxury
Chopard — Happy Diamond Heritage, 34mm (ref. 202299-0001) and 24mm (ref. 203787-0001)
- Edition size: Standard production
- Price: $48,400 USD (34mm); $24,000 USD (24mm) — no other currency disclosed
- Availability: September 2026; no region-lock noted. Not on our regularly tracked brand list — surfaced here for meaningful enthusiast-media coverage.
- What’s new: A 50th-anniversary re-release of the original Happy Diamond in 18k ethically-sourced yellow gold, with an onyx dial, gilded hands, and free-moving “dancing diamonds” (21 on the 34mm via the automatic Cal. 10.01-C, 9 on the quartz 24mm) behind an onyx cabochon crown.
- Source: aBlogtoWatch
Otherwise nothing new from Swiss and Luxury standard-production models — checked Rolex, Tudor, Omega, Audemars Piguet, Zenith, Breitling, Panerai, Longines, Tissot, Mido, Rado, Hamilton, Swatch, Nivada Grenchen, and Norqain directly; still quiet since Rolex’s Perpetual Padellone on September 15–16.
American
Nothing new from American brands since September 16, 2026 (Timex Deepwater Meridian 200 HEV Automatic) — checked Timex, Shinola, Bulova/Citizen group channels, Weiss, RGM, Autodromo, Oak & Oscar, Vaer, and Luminox directly; still quiet. (Timex also teased a Jacquie Aiche x Timex collaboration by email as “Coming Soon,” but disclosed no pricing, specs, or release date, so there’s nothing yet to write up.)
Microbrand
E.C. Andersson — Timepod
- Edition size: Standard production (sold via reservation/waitlist)
- Price: $2,155 USD (no other currency disclosed)
- Availability: Direct from the brand’s site, reservation system; no region-lock noted. Not on our regularly tracked brand list — surfaced here for meaningful enthusiast-media coverage.
- What’s new: A 39mm square case with a proprietary push-button lug-release system — the wire lugs detach from the caseband and pop out — aimed at easing movement servicing while limiting debris ingress. Runs the Miyota 9075 dual-time movement (independently adjustable local-hour hand) with a sandwich dial in Burnt Umber or Bare Metal.
- Source: Worn & Wound
Otherwise nothing new from microbrand watchmakers since September 14, 2026 (Christopher Ward Trident Biscay GMT) — checked Duxot, Kuoe Kyoto, Ōtsuka Lōtec, Lorier, Nodus, Traska, Monta, Baltic, Zelos, Studio Underd0g, Brew, Halios, Christopher Ward, Farer, and echo/neutra directly, plus aBlogtoWatch and Worn & Wound; still quiet.
