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Section 1 — Limited & Special Editions
No new limited editions from Japanese, Swiss and luxury, American, or microbrand tiers.
Section 2 — New Standard Models
Japanese
Nothing new from Japanese brands since last covered.
Swiss and Luxury
Nothing new from Swiss and luxury brands since last covered.
American
Luminox — P-38 Lightning 9520 Series, 42mm 
- Edition size: Standard production (three versions)
- Price: $675 USD (list price on Luminox’s site)
- Availability: Sold on luminox.com. Announced October 9, 2026 and never covered here; being caught up in this post.
- What’s new: A 42mm 316L steel case with a new black IP finish, Swiss-made Ronda 515.24H quartz GMT movement, sapphire crystal, screw-down crown and 100m water resistance. The dial takes its cue from WWII B-Uhr military watches. Three versions: all-black, black on brown strap, and blue dial on black strap, each on leather. The 9520 series replaces Luminox’s earlier P-38 editions, which the brand has discontinued.
- Source: Gear Patrol · Luminox new arrivals
Luminox’s new-arrivals page also flags the FORCE BLUE Pacific Diver (44mm, $795), Navy SEAL 3550 (44mm, $595), Adventure Watch 1301 (43mm, $795) and Navy SEAL Foundation 3220 (43mm, $925) as New. Specs and launch dates were not confirmed, so they are not written up yet.
Microbrand
Christopher Ward — C63 Sealander Yalos, ref. C63-39C3H4 
- Edition size: Standard production
- Price: $1,815 on leather; $2,095 on the Consort bracelet (USD, international site)
- Availability: Listed In Stock and flagged New on christopherward.com/int. Launch date is not stated on the page; this was missed in earlier posts and is caught up here.
- What’s new: A 39mm automatic with a COSC-certified Sellita SW300-1 (56-hour reserve), 9.9mm thick, which the page calls the slimmest Sealander yet. Bezel-free case with a deeper box sapphire, four stamped nature-pattern dials (Ice Blue, Salt Pink, Sand White, Sea Green), lume-free polished hands and indexes, 100m water resistance, a reworked Consort bracelet with tool-free adjustment and new tapered Vesuvio suede straps.
- Source: Christopher Ward
Christopher Ward — C63 Sealander Chronograph, ref. C63-41ACH4 
- Edition size: Standard production
- Price: $2,625 on rubber; $2,765 on the Bader bracelet (USD)
- Availability: Debuted September 17, 2026 and never covered here; being caught up in this post. Per Gear Patrol, black and white shipped first, with pink, light blue and pistachio on pre-order for mid-October delivery.
- What’s new: Christopher Ward’s first mechanical chronograph since 2020. 41mm steel case, Sellita SW510 automatic (4Hz, 62-hour reserve), fixed black ceramic tachymeter bezel, bumper-style pushers, tricompax layout with no date, 100m water resistance. Five dial colors.
- Source: Gear Patrol
Christopher Ward — C1 Loco Classic, ref. C01-41H6D1 
- Edition size: Not stated (listed as an Atelier watch, no limited designation)
- Price: $5,995 on leather (Gold); $6,275 on the Consort bracelet (Light Blue, Black) (USD)
- Availability: Flagged New on christopherward.com/int; launch date not stated. Caught up here after being missed in earlier posts.
- What’s new: A 41mm hand-wound Atelier piece in three colorways. Further specs were not available on the listing page and are not stated here.
- Source: Christopher Ward
Elliot Brown — Canford Automatic A63, ref. 303-A63 
- Edition size: Not stated
- Price: £795 on the product page (a metadata field shows £662.50, so the figures conflict); no USD price shown
- Availability: In stock on elliotbrownwatches.com; promoted by newsletter October 29, 2026. Ships from the UK.
- What’s new: A smoky brown fumé dial on the Canford Auto: 39mm case, 48mm lug to lug, about 14mm thick, Miyota 9015 automatic (24 jewels, 42-hour reserve), 200m water resistance, domed sapphire, inner timing bezel and a dark brown perforated Italian leather strap.
- Source: Elliot Brown
